gr institute(GRI) is an artistic collective composed of independent filmmakers, experimental musicians,
contemporary artists, and publishing groups.

While each group pursues its own aesthetic experiments,
they collaborate within gr institute to develop new creative projects. We give shape to ideas through a wide range of mediums—including publications, films, music, products,
and spaces—and collaborate with brands and artists on a project basis.

Through this process, diverse perspectives and sensibilities organically intersect, creating a dynamic environment where individual experiments converge into new aesthetic possibilities.

gr institute is not merely a production company; it is an experimental platform that explores and realizes new forms
and directions in art.

 
 

LARUA GROUP(LG) is a film production collective founded by independent filmmakers based in New York.
The group explores the ontological independence of cinema and its potential for media expansion through
various creative projects and workshops.

Most recently, they produced
Raja’s Diamond, 2024, a new film directed by Avery Duncan.

 

NEVE is a collective formed by artists based in Los Angeles, New York, and Paris.

Bringing together diverse backgrounds and perspectives, they engage in collaborative exhibitions, publishing projects, and research-based practices to explore and expand the language of contemporary art.

neve is driven by a shared interest in the new possibilities that emerge from collective thinking and action—beyond individual practice.

 

MML is a Seoul-based record label focused on improvised and experimental music. Working with boundary-pushing artists from around the world, MML curates performances in Seoul and releases albums that document these singular sonic moments.

The label exists where spontaneity meets structure, and where sound becomes a space for exploration.

 

TOH is a Seoul-based publishing house
that collaborates with a range of photographers working in the field of documentary photography.

Focusing on long-term projects,
TOH is committed to capturing the narrative power of these works through thoughtful and intentional publishing.

 
 

WE ( Planning, Creating, and Realizing
New Aesthetic Experiences ) for YOU

1. Creative Direction & Project Planning

  • Branding and content strategy
    based on artistic perspectives and storytelling

  • Collaborative project design with
    brands and institutions

  • Conceptual content planning combining
    art, culture, and design

2. Multimedia Content Production

  • Production of independent films, brand films, documentaries, and visual narratives

  • Experimental music and sound-based
    content planning and production

  • Digital-first content creation optimized for
    online and offline platforms

3. Publishing & Editorial Projects

  • Planning and production of publications
    rooted in art, design, and culture

  • Creation of various printed formats such
    as archive books, art books, and interviews

  • Development of brand journals and
    magazine series

4. Product & Object Development

  • Development of objects and products
    with an artistic philosophy

  • Collaborative limited collections and
    lifestyle product design

  • Material-driven projects blending traditional
    crafts and experimental design

5. Exhibition & Event Production

  • Planning and production of exhibitions,
    showcases, and performances

  • Designing and executing branded pop-ups
    and hybrid art events

  • Community-based cultural programming
    centered on creators